Featured Story

A Deep Dive: Forward Braid

14 Stories

First Look: iCast Innovation Preview (Available This Fall)

Coming this Fall...
Read More >
Rohloff & Busse Finish the Job

Scott Rohloff & Lance Busse clinched the prestigious Bass Pro Shops / Cabela’s 2024 National Team Championship Walleye Tournament. Their...
Read More >
Everything You Need to Know About the Spawn … But Were Afraid to Ask

The mating process of the largemouth bass has certainly been studied by anglers far more than the spawning cycle of...
Read More >
Fish Attractants:  Leave the Oil at Home

Oil-based scents are derived from the highly purified oily fractions of processed natural foods like herring, shad, and crayfish, primarily...
Read More >
Power vs. Finesse

As we anglers get more and more diversified in our fishing skills, as we find out what works best for...
Read More >
Fishing After Cold Fronts

cold fronts are just a fact of life for most of the country from about October through April. That’s a...
Read More >

Do Bass Have A Favorite Color?

Bass apparently do see color. Their vision is strongest in the areas of medium-red to green. It fails rapidly moving into the blues and purples, as it does towards the far reds. If our picture of bass color vision is accurate, then color is meaningful to bass in some cases but not others.

The Right Line: Easer Than You Think

Understanding Your LINE Options... Decades ago, anglers had limited fishing line options like "catgut" or silk, requiring high maintenance. In...
Read More >
Spooling A Spinning Reel

Fishing with a spinning reel opens up a lot of possibilities for many anglers. Easy to use and maintain as...
Read More >
Why Use Monofilament

Choosing the perfect fishing line can feel overwhelming at first, but it's all about finding one that suits your fishing...
Read More >
Dedicated to the Future of Fishing

The Berkley Conservation Institute (BCI) is part of Pure Fishing and was developed to support conservation and angler recruitment efforts....
Read More >
Why Use Fluorocarbon

Fluorocarbon fishing line, once mainly used for saltwater leaders, has become popular across various angling scenarios due to its enhanced...
Read More >
Fishing Knots 101

Tying a fishing knot is an important and essential skill of fishing. The knot is a critical link between you...
Read More >

Showing 14 of 14