First Look: iCast Innovation Preview (Available This Fall)
AVAILABLE IN 16 COLORS
The New Magic Swimmer®, Irresistible Action for All Waters
STARTING AT $11.99
The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for game fish to resist. Available in hard or soft and fresh and saltwater versions, the Magic Swimmer is all about the tapered nose and humpbacked head which slices through the water, making turbulence first on one side, then the other.
AVAILABLE IN 8 COLORS
When you're clamorin' for a bite, reach for the Clatter Craw
STARTING AT $9.99
Pre-rigged and ready to fish within seconds of opening the pack, the Berkley PowerBait® Clatter Craw places the right profile, sound, action, and taste at the end of a line to catch bass after bass. Embedded rattles in pinchers give the Clatter Craw a unique and realistic clicking sound profile.
AVAILABLE IN 10 COLORS
The PowerBait® Saltwater PowerSwitch Shrimp has been FFS optimized
STARTING AT $8.99
The PowerBait® Saltwater PowerSwitch Shrimp holds bites longer making novice anglers good and good anglers great! This product comes ready to fish, no guess work needed so you can get to catching. The PowerBait® Saltwater PowerSwitch Shrimp has been FFS(Forward Facing Sonar) optimized with an erratic darting action that mimics a fleeing shrimp, allowing for maximum time in the strike zone and more control over the bait. Comes in a variety of colors, match the hatch or draw max attention.
Available in multiple colors
You don't know jack, but you should
STARTING AT $9.99
The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for faster diving erratic action. Easy casting, quick sinking with less angler fatigue will have you grabbing the Jack for your next bite.
AVAILABLE IN 6 COLORS
Gulp! Alive!® Stonefly
STARTING AT $5.99
- Life-like stonefly/insect look_Beefed up head for easy rigging on a jig head or under bobber
- Soft body that quivers when lightly jigged
- Proven fish catching Gulp! Alive! formulation_When worked a little more aggressive, it has a darting action
AVAILABLE IN 4 COLORS
Gulp! Alive!® Tadpole
STARTING AT $5.99
- Life-like tadpole profile_Subtle action in the tail
- Beefed up head for easy rigging on a jig head or under bobber
- Soft Realistic texture quivers when lightly jigged
- Proven fish catching Gulp! Alive! formulation
AVAILABLE IN 10 COLORS
Gulp!® Saltwater Dragon Tail
STARTING AT $7.99
- Fish your way-rig it how you want it, this twitch bait has the action you need to Catch More Fish.
- Match the hatch or draw max attention- 12 colors available from life like to wild for all water conditions
AVAILABLE IN 42 COLORS
PowerBait® Drip Minnow
STARTING AT $9.99
- Drip shaped tail offers extreme finesse angler induced actions
- Ultra High-Definition colors provide extreme realism
- 3 sizes to match the hatch
- Rig on drop shot, swim-shot, strolling, Jighead, trailer or snap jigs
AVAILABLE IN 42 COLORS
PowerBait® Drip Swimmer
STARTING AT $9.99
- Micro-boot tail delivers tight actions for finesse swimbaiting
- Ultra High-Definition colors provide extreme realism
- 3 sizes to match the hatch
- Rig on drop shot, swim-shot, strolling, Jighead, trailer or snap jigs
AVAILABLE IN 66 COLORS
PowerBait® Minnotator
STARTING AT $5.99
- Perfect baitfish imitator for multi-species use_Natural action tail with anatomically correct fins
- Fusion 19 sharp hook for easy hook sets
- PowerBait® flavor to give everyone more time to set more hooks!!
- HD Tru color provides extreme realism to match that hatch perfectly!
AVAILABLE IN 2 SIZES & 12 COLORS
PowerBait® Unrigged CullShad
STARTING AT $7.99
- The next iteration of proven CullShad performance, the Unrigged CullShad offers anglers the ability to rig and fit the needs of any given situation.
- Features belly slot perfect for housing screwlock swimbait hooks.
- Patent pending PowerBait® Honey Comb Technology - increases durability without sacrificing action.
AVAILABLE IN 2 SIZES & 10 COLOR
PowerBait® Saltwater Pre-Rigged Cullshad
STARTING AT $9.99
- Big Action Means Big Bites- Big profile drawing power and proprietary Honey Comb Technology for next-level action and durability
- Match the hatch or draw max attention- 10 colors available from life like to wild for all water condition
AVAILABLE IN 10 COLORS
PowerBait® Trilobite
STARTING AT $4.99
- One-of-a-kind design for year-round applicability
- Beefy body for easy rigging on top techniques
- Wide and flat sits horizontal in the water and allows bait to glide on fall
- Tails, ribs and antenna quiver and move with ultra-subtle movements
- Futuristic look paired with high end colors
Welcome to the Cast
Reel Stories about Real People
Rohloff & Busse Finish the Job
Scott Rohloff & Lance Busse clinched the prestigious Bass Pro Shops / Cabela’s 2024 National Team Championship Walleye Tournament. Their...
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Everything You Need to Know About the Spawn … But Were Afraid to Ask
The mating process of the largemouth bass has certainly been studied by anglers far more than the spawning cycle of...
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Fish Attractants:
Leave the Oil at Home
Oil-based scents are derived from the highly purified oily fractions of processed natural foods like herring, shad, and crayfish, primarily...
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Power vs. Finesse
As we anglers get more and more diversified in our fishing skills, as we find out what works best for...
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Fishing After Cold Fronts
cold fronts are just a fact of life for most of the country from about October through April. That’s a...
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Do Bass Have A Favorite Color?
Bass apparently do see color. Their vision is strongest in the areas of medium-red to green. It fails rapidly moving...
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The Right Line: Easer Than You Think
Understanding Your LINE Options... Decades ago, anglers had limited fishing line options like "catgut" or silk, requiring high maintenance. In...
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Spooling A Spinning Reel
Fishing with a spinning reel opens up a lot of possibilities for many anglers. Easy to use and maintain as...
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