A close-up action shot of a largemouth bass with its mouth wide open, biting a shiny dark blue and purple fishing lure. Water droplets are visible dripping from the lure and around the fish's mouth, set against a dark green body of water.

Fall New Arrivals

Shop the new Unlock™ and more fresh innovations from Berkley® Labs—available while supplies last.

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Engineered in the Lab. Proven on the Water.
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Yellow and black fishing lure with multiple hooks on a white background
CRANKBAITs
Brown fishing lure with a textured surface on a white background
Softbaits
Fishing lure with a white background
Hardbaits
Orange and yellow curved tool on a white background
WORMS
LINE
Blue and green fishing lure on a white background
Saltwater
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Berkley Series
Berkley Lab Series fishing lures in packaging held by a person with blurred background
Lab Series
Hand holding a package of PowerBait MaxScent fishing lures.
PowerBait® MaxScent
Hand holding a fishing lure with Berkley PowerBait logo above
PowerBait®
Person holding a Berkley Gulp! fishing lure package on a boat
Gulp!
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Innovation Never Rests
New Arrivals
New
  • Unlock

Unlock

$14.99
5.0
Rated 5.0 out of 5 stars
1
Back In Stock New
  • Lab Series™ Minnow

Lab Series™ Minnow

$14.99
Back In Stock New
  • Lab Series™ Flat Worm

Lab Series™ Flat Worm

$14.99
5.0
Rated 5.0 out of 5 stars
1
Back In Stock New
  • Lab Series™ Finesse Worm

Lab Series™ Finesse Worm

$14.99
5.0
Rated 5.0 out of 5 stars
1
New
  • SlapGill

SlapGill

$16.99
5.0
Rated 5.0 out of 5 stars
12
New
  • Doom Stroller

Doom Stroller

$16.99
4.9
Rated 4.9 out of 5 stars
7
New
  • PowerBait® Saltwater Shrimperor

PowerBait® Saltwater Shrimperor

$7.99 - $13.99
New
  • Swamp Lord Terror Pack

Swamp Lord Terror Pack

$29.99
5.0
Rated 5.0 out of 5 stars
1
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SHOP BY species
Hand holding a fish with a fishing lure in its mouth against a blurred water background
Bass

For the angler who lives for that topwater strike.

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Man holding a large fish on a boat with clear blue water and sky in the background
saltwater

Salt, surf, and strength... built to perform in the elements.

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Person holding a net with a fish inside over water
trout

Perfect for cold-water mornings and mountain streams.

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Close-up of a fish holding a fishing lure with a blurred green background
walleye

Precision baits and proven rigs engineered to outsmart walleye in any water.

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Berkley Lab Series packaging with fishing lures on a blurred background

New Lab Series - Back in stock

The first soft bait to optimize color, action, scent, and taste—crafted with a proprietary MaxScent and PowerBait blend to trigger pressured fish.

Shop Lab Series
Your Fish, Our Science
Lab Series
Back In Stock New
  • Lab Series™ Minnow

Lab Series™ Minnow

$14.99
Back In Stock New
  • Lab Series™ Flat Worm

Lab Series™ Flat Worm

$14.99
5.0
Rated 5.0 out of 5 stars
1
Back In Stock New
  • Lab Series™ Finesse Worm

Lab Series™ Finesse Worm

$14.99
5.0
Rated 5.0 out of 5 stars
1
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Get Fitted

Be ready for every cast. Outfitting your gear the right way is the foundation of consistent performance and confidence on the water. From Berkley® line engineered for strength, sensitivity, and reliability, to purpose-built apparel and essential tools and accessories, this collection is designed to perform when it matters most.

Whether you’re chasing bass close to home or pushing farther offshore, it’s always better to be prepared - because the right gear makes every bite count.

LINE
Shop all line
APPAREL
SHOP ALL APPAREL
Tools & Accessories
SHOP ALL tools
engineered WITH INNOVATION. FUELED BY science. We've Done The Science. Now you catch the fish.
Man grabbing bait from tackle box
Frog bait close up
Woman holding bait
Child's hand holding a fish by the mouth
Hand holding Gulp bait packaging
Hand holding bait
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