A close-up action shot of a bass fishing lure being held in the mouth of a largemouth bass, with a human hand supporting the fish. The lure is a white topwater popper with a yellow belly and red eye accent.

Fall New Arrivals

Shop the new Doom Stroller™ and more fresh and saltwater innovations from Berkley® Labs. Available while supplies last.

Shop New Arrivals
Engineered in the Lab. Proven on the Water.
Shop By Category
Yellow and black fishing lure with multiple hooks on a white background
CRANKBAITs
Brown fishing lure with a textured surface on a white background
Softbaits
Fishing lure with a white background
Hardbaits
Orange and yellow curved tool on a white background
WORMS
LINE
Blue and green fishing lure on a white background
Saltwater
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Berkley Series
Hand holding a package of PowerBait MaxScent fishing lures.
PowerBait® MaxScent
Hand holding a fishing lure with Berkley PowerBait logo above
PowerBait®
Person holding a Berkley Gulp! fishing lure package on a boat
Gulp!
Berkley Lab Series fishing lures in packaging held by a person with blurred background
Lab Series
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Innovation Never Rests
New Arrivals
Bestseller
  • Berkley PowerBait® MaxScent 'Moeba

PowerBait® MaxScent 'Moeba

$14.99
4.4
Rated 4.4 out of 5 stars
64
New
  • Unlock

Unlock

$14.99
New
  • Doom Stroller

Doom Stroller

$16.99
4.0
Rated 4.0 out of 5 stars
1
New
  • SlapGill

SlapGill

$16.99
5.0
Rated 5.0 out of 5 stars
3
New
  • Swamp Lord Jr. Hollow Body Frog

Swamp Lord Jr. Hollow Body Frog

$10.99
4.4
Rated 4.4 out of 5 stars
5
New
  • BlowUp

BlowUp

$11.99
Out of Stock
  • Lab Series™ Flat Worm

Lab Series™ Flat Worm

$14.99
5.0
Rated 5.0 out of 5 stars
1
Out of Stock
  • Lab Series™ Finesse Worm

Lab Series™ Finesse Worm

$14.99
5.0
Rated 5.0 out of 5 stars
1
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SHOP BY species
Hand holding a fish with a fishing lure in its mouth against a blurred water background
Bass

For the angler who lives for that topwater strike.

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Man holding a large fish on a boat with clear blue water and sky in the background
saltwater

Salt, surf, and strength... built to perform in the elements.

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Person holding a net with a fish inside over water
trout

Perfect for cold-water mornings and mountain streams.

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Close-up of a fish holding a fishing lure with a blurred green background
walleye

Precision baits and proven rigs engineered to outsmart walleye in any water.

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THE SALTWATER FORMULA PERFECTED

Engineered for saltwater predators, Berkley hard baits, Gulp!®, and PowerBait® deliver proven durability and lifelike action.

Shop Saltwater
Your Fish, Our Science
Saltwater Bait
Bestseller
  • Berkley Gulp!® Saltwater Grub

Gulp!® Saltwater Grub

$8.99 - $10.99
4.7
Rated 4.7 out of 5 stars
48
Bestseller
  • Fusion19™ Bucktail Jigs

Fusion19™ Bucktail Jigs

$3.49 - $11.99
$4.99 - $11.99

Select Options on Sale

4.3
Rated 4.3 out of 5 stars
16
  • Berkley Gulp!® Saltwater Swimming Mullet

Gulp!® Saltwater Swimming Mullet

$8.99 - $9.99
4.8
Rated 4.8 out of 5 stars
33
  • Gulp!® Saltwater Jerk Shad

Gulp!® Saltwater Jerk Shad

$8.99 - $9.99
4.4
Rated 4.4 out of 5 stars
19
  • Berkley Gulp!® Saltwater Paddleshad

Gulp!® Saltwater Paddleshad

$3.99 - $9.99
$7.99 - $8.99

Select Options on Sale

4.4
Rated 4.4 out of 5 stars
13
  • Gulp!® Saltwater Shrimp

Gulp!® Saltwater Shrimp

$8.99
4.4
Rated 4.4 out of 5 stars
19
  • Berkley Gulp! Alive!® Saltwater Swimming Mullet

Gulp! Alive!® Saltwater Swimming Mullet

$9.99 - $21.99

Select Options on Sale

4.0
Rated 4.0 out of 5 stars
16
  • Magic Swimmer® Saltwater

Magic Swimmer® Saltwater

$16.99 - $24.99
4.9
Rated 4.9 out of 5 stars
14
  • Gulp!® Saltwater Turbo Shrimp

Gulp!® Saltwater Turbo Shrimp

$8.99
3.8
Rated 3.8 out of 5 stars
10
  • Berkley Gulp! Alive!® Saltwater Grub

Gulp! Alive!® Saltwater Grub

$21.99
4.5
Rated 4.5 out of 5 stars
10
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Get Fitted

Be ready for every cast. Outfitting your gear the right way is the foundation of consistent performance and confidence on the water. From Berkley® line engineered for strength, sensitivity, and reliability, to purpose-built apparel and essential tools and accessories, this collection is designed to perform when it matters most.

Whether you’re chasing bass close to home or pushing farther offshore, it’s always better to be prepared - because the right gear makes every bite count.

LINE
New
  • GINCLEAR™

GINCLEAR™

$19.99 - $279.99
4.5
Rated 4.5 out of 5 stars
91
Bestseller
  • x9 Braid

x9 Braid

$19.99 - $319.99
4.8
Rated 4.8 out of 5 stars
50
Bestseller
  • Forward Braid

Forward Braid

$29.99 - $299.99
4.3
Rated 4.3 out of 5 stars
40
Bestseller
  • Berkley FireLine®

FireLine®

$9.99 - $209.99
4.7
Rated 4.7 out of 5 stars
45
  • Trilene® Sensation® Monofilament

Trilene® Sensation® Monofilament

$6.50 - $13.99
4.7
Rated 4.7 out of 5 stars
29
Bestseller
  • Berkley Trilene® 100% Fluorocarbon

Trilene® 100% Fluorocarbon

$12.99 - $279.99
4.9
Rated 4.9 out of 5 stars
11
  • Berkley Trilene® XL®

Trilene® XL® Monofilament

$5.99 - $79.99
4.7
Rated 4.7 out of 5 stars
42
  • Trilene® Big Game™ Fluorocarbon

Trilene® Big Game™ Fluorocarbon

$10.99
4.8
Rated 4.8 out of 5 stars
23
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APPAREL
  • Vintage PowerBait® Snap Back|Berkley®

Vintage PowerBait® Snap Back

$29.99
  • Vintage Trilene® XT® Foam Trucker|Berkley®

Vintage Trilene® XT® Foam Trucker

$29.99
  • Vintage Trilene® XL® Foam Trucker|Berkley®

Vintage Trilene® XL® Foam Trucker

$29.99
  • Berkley Short Sleeve Distressed Logo T-Shirt

Short Sleeve Distressed Logo T-Shirt

$24.99
4.4
Rated 4.4 out of 5 stars
9
  • Berkley Short Sleeve Splitter T-Shirt

Short Sleeve Splitter T-Shirt

$24.99
4.5
Rated 4.5 out of 5 stars
2
  • Berkley Short Sleeve Striper T-Shirt

Short Sleeve Striper T-Shirt

$24.99
4.5
Rated 4.5 out of 5 stars
2
  • Splitter Rope Hat

Splitter Rope Hat

$29.99
2.7
Rated 2.7 out of 5 stars
3
  • Performance Logo Trucker Hat

Performance Logo Trucker Hat

$29.99
4.9
Rated 4.9 out of 5 stars
25
SHOP ALL APPAREL
Tools & Accessories
  • 6in Hemostat Pliers

6in Hemostat Pliers

$10.99
4.7
Rated 4.7 out of 5 stars
7
  • Berkley Digital Fish Scale with Tape-50

Digital Fish Scale with Tape-50

$39.99
1.8
Rated 1.8 out of 5 stars
19
  • Fishing Multi-tool

Fishing Multi-tool

$34.99
  • Line Counter

Line Counter

$17.99
2.3
Rated 2.3 out of 5 stars
7
  • Berkley Precision Digital Scale - 35 LB

Precision Digital Scale - 35 LB

$54.99
  • Boat Rod Holder

Boat Rod Holder

$29.99
5.0
Rated 5.0 out of 5 stars
3
  • 6in XCD Straight Nose Pliers

6in XCD Straight Nose Pliers

$19.99
5.0
Rated 5.0 out of 5 stars
1
  • Portable Line Spooler Max

Portable Line Spooler Max

$54.99
3.7
Rated 3.7 out of 5 stars
3
SHOP ALL tools
engineered WITH INNOVATION. FUELED BY science. We've Done The Science. Now you catch the fish.
Man grabbing bait from tackle box
Frog bait close up
Woman holding bait
Child's hand holding a fish by the mouth
Hand holding Gulp bait packaging
Hand holding bait
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