Skip to content

Spend $100, Get $10 in Store Credit Details

FREE SHIPPING ON ALL ORDERS OVER $25 Details

FEATURED
NEW ARRIVALS

GIFT CARDS

BEST SELLERS

GULP!

POWERBAIT®

POWERBAIT® MAXSCENT
BAIT & LURES
Shop All Bait

New Arrivals

Freshwater Bait

Saltwater Bait

Bait & Tackle Kits
Bait Type

Attractants

Dough

Hard Bait

Jigs

Soft Bait

Spinnerbaits
Shape

Craws

Creatures

Frogs

Minnows

Swimbaits

Worms
Species

Bass

Catfish

Panfish/Crappie

Trout

Walleye
Technique

Crankbaits & Jerkbaits

Forward Facing Sonar

Spinnerbaits

Topwater & Wake baits

Trolling
LINE
Shop All Line

Sale
Line Type

Braid

Bulk Spools

Fluorocarbon

Leaders

Monofilament
Series

Big Game

Forward

Fireline

Fluoroshield

ProSpec Chrome

Trilene

Vanish

x5 / x9
RODS & COMBOS
Shop All Rods & Combos
Type

Casting Rods

Ice Combos

Spinning Rods

Spinning Combos
TACKLE
Shop All Terminal Tackle

Sale
Tackle Type

Hooks

Jigheads

Rigs
TOOLS
Shop All Tools

Sale
Tool Types

Knives

Line Tools

Multi-Tools

Pliers

Rod Management

Scales

Tackle Management
APPAREL
Shop All Apparel
Type

Gloves

Hats

Hoodies

Performance Wear

T-Shirts
SALE
STORIES

0

NEW ARRIVALS

GIFT CARDS
BEST SELLERS
GULP!
POWERBAIT®
POWERBAIT® MAXSCENT

Shop All Bait

New Arrivals
Freshwater Bait
Saltwater Bait
Bait & Tackle Kits

Bait Type

Attractants
Dough
Hard Bait
Jigs
Soft Bait
Spinnerbaits

Shape

Craws
Creatures
Frogs
Minnows
Swimbaits
Worms

Species

Bass
Catfish
Panfish/Crappie
Trout
Walleye

Technique

Crankbaits & Jerkbaits
Forward Facing Sonar
Spinnerbaits
Topwater & Wake baits
Trolling

Shop All Line

Sale

Line Type

Braid
Bulk Spools
Fluorocarbon
Leaders
Monofilament

Series

Big Game
Forward
Fireline
Fluoroshield
ProSpec Chrome
Trilene
Vanish
x5 / x9

Shop All Rods & Combos

Type

Casting Rods
Ice Combos
Spinning Rods
Spinning Combos

Shop All Terminal Tackle

Sale

Tackle Type

Hooks
Jigheads
Rigs

Shop All Tools

Sale

Tool Types

Knives
Line Tools
Multi-Tools
Pliers
Rod Management
Scales
Tackle Management

Shop All Apparel

Type

Gloves
Hats
Hoodies
Performance Wear
T-Shirts

MENU

FEATURED
NEW ARRIVALS GIFT CARDS BEST SELLERS GULP! POWERBAIT® POWERBAIT® MAXSCENT
BAIT & LURES
Attractants

Dough

Hard Bait

Jigs

Soft Bait

Spinnerbaits
Craws

Creatures

Frogs

Minnows

Swimbaits

Worms
Bass

Catfish

Panfish/Crappie

Trout

Walleye
Crankbaits & Jerkbaits

Forward Facing Sonar

Spinnerbaits

Topwater & Wake baits

Trolling
Shop All Bait New Arrivals Freshwater Bait Saltwater Bait Bait & Tackle Kits
LINE
Braid

Bulk Spools

Fluorocarbon

Leaders

Monofilament
Big Game

Forward

Fireline

Fluoroshield

ProSpec Chrome

Trilene

Vanish

x5 / x9
Shop All Line Sale
RODS & COMBOS
Casting Rods

Ice Combos

Spinning Rods

Spinning Combos
Shop All Rods & Combos
TACKLE
Hooks

Jigheads

Rigs
Shop All Terminal Tackle Sale
TOOLS
Knives

Line Tools

Multi-Tools

Pliers

Rod Management

Scales

Tackle Management
Shop All Tools Sale
APPAREL
Gloves

Hats

Hoodies

Performance Wear

T-Shirts
Shop All Apparel
SALE
STORIES

Filter

SORT BY

Search

Popular Searches

Forward Line
Forward Facing Sonar
Soft Bait
Powerbait
Gulp
Gift Card
Swamp Lord

Collections

Stay Updated

Spend $100, Get $10 in Store Credit on your first order when you sign up for our Newsletter. You will also receive the latest news, early access to new products, and updates from Berkley.

Products
New Arrivals
Soft Bait
Hard Bait
Dough
Terminal Tackle
Line
Apparel
Sale

Customer Service
Contact Us
Track Your Order
Shipping Information
Return Policy
Check Your Balance
Promotions
Accessibility Statement
Affiliate

Berkley®
About
Stories
Get A Fishing License
Careers

Terms of Service
Privacy Policy
1-800-237-5539

Berkley^® is a brand of Pure Fishing, Inc. © 2025

Choosing a selection results in a full page refresh.