Introducing all-new Berkley baits scientifically optimized for forward-facing sonar. Our team took their deep rooted understanding of fish behavior and paired it with forward-facing science to deliver the Berkley Finisher, Krej, and Power® Switch. Baits scientifically optimized to offer anglers a variety of ways to react to the fish activity they’re observing with forward-facing sonar. 
Science and Innovation
Berkley Labs has set the standard for bait design utilizing the scientific method to create baits that are proven both in the lab and on the water. Our team of fish biologists and engineers previously pioneered baits with scent, flavor, and action, and are now bringing that same pioneering level of innovation to baits designed for the new fishing scenarios being unlocked by FFS technology.