The max scent is the real deal, fish really hold on to it. The problem with the max scent line up is the material they are using. I am a jig fisherman and use these a lot, there are times that all I’m getting is one fish on one bait. They tear extremely easy, durability is absolutely terrible. At $9 dollars a pack this gets very expensive . I have ordered over a $200 worth, the fish love them just don’t know if I can afford to keep using them. I went as far as shoving toothpicks in them above the hook point to try to make them last. Tried to give them some stability and it didn’t work. May have to find an alternative that is more durable and cheaper.