NEW! Limited Edition - Web Exclusive Colors. The Berkley Krej™ is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward Facing Sonar, "Krejing" allows the angler to take advantage of being able to see how the fish reacts and work the bait up and away from the fish better imitating a natural fleeing motion, or back towards the fish to trigger reaction strikes.

Lime Ice: Lime Ice stands out with a splash of chartreuse and clear foiled sides to maximize flash. Perfect for days that call for a color refreshment, Lime Ice is sure to quench the thirst for big bass.
Purpsicle: Purpsicle combines shades of purple that melt into a clear foil offering a unique look that mimics natural bait. Perfect for when the bite is heating up.
Broken Glass: Designed to replicate the reflective qualities of underwater prey, Broken Glass provides a realistic presentation that fish can’t resist.