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POWERBAIT®
Berkley scientists have spent over 30 years perfecting
an irresistible scent and flavor- the exclusive PowerBait® formula.
GULP!®
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish!
MAXSCENT
The PowerBait® MaxScent line of baits releases a
super-charged scent field attracting fish in a way never before seen.
POWERBAIT® DoUGH
Powerbait® Dough, scientifically formulated to mimic natural food sources, luring a wide range of fish species.
Get Fitted
Be the best angler you can be. Properly outfitting your tackle box is the first step toward unmatched performance, seamless functionality, and a truly memorable angling experience.
It’s better to have it and not need it, than to need it and not have it.
APPAREL
TOOLS & Equipment
REEL IN QuALITY
Every angler, from weekend hobbyists to seasoned professionals, needs a reliable gear to ensure success on the water. Whether you're casting for bass in a local lake or trolling in the deep sea, the right line and terminal tackle is essential for both performance and durability.
Delivering the strength, sensitivity, and dependability every angler needs.
