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POWERBAIT®
Berkley scientists have spent over 30 years perfecting
an irresistible scent and flavor- the exclusive PowerBait® formula.
GULP!®
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish!
MAXSCENT
The PowerBait® MaxScent line of baits releases a
super-charged scent field attracting fish in a way never before seen.
POWERBAIT® DoUGH
Powerbait® Dough, scientifically formulated to mimic natural food sources, luring a wide range of fish species.
Get Fitted
Be the best angler you can be. Properly outfitting your tackle box is the first step toward unmatched performance, seamless functionality, and a truly memorable angling experience.
It’s better to have it and not need it, than to need it and not have it.
APPAREL
TOOLS & Equipment
REEL IN QuALITY
Every angler, from weekend hobbyists to seasoned professionals, needs a reliable gear to ensure success on the water. Whether you're casting for bass in a local lake or trolling in the deep sea, the right line and terminal tackle is essential for both performance and durability.
Delivering the strength, sensitivity, and dependability every angler needs.
Swamp Lord
Designed for better hook-ups, the Swamp Lord features sharp Fusion19™ hooks angled for optimal performance and a flexible, durable body that collapses easily. Available in standard and popping models.
Swamp Lord
Designed for better hook-ups, the Swamp Lord features sharp Fusion19™ hooks angled for optimal performance and a flexible, durable body that collapses easily. Available in standard and popping models.
