all-new saltwater baits

NEMESIS PRAWN & TURBO SHRIMP

Out fish live bait with the new Gulp! Saltwater Nemesis Prawn Curl Tail and Gulp! Saltwater Turbo Shrimp, designed to deliver unmatched scent dispersion and next level action.

Berkley Line

Every angler, from weekend hobbyists to seasoned professionals, needs a reliable gear to ensure success on the water. Whether you're casting for bass in a local lake or trolling in the deep sea, the right line is essential for both performance and durability.

Delivering the strength, sensitivity, and dependability every angler needs.

Get Fitted

Be the best angler you can be. Properly outfitting your tackle box is the first step toward unmatched performance, seamless functionality, and a truly memorable angling experience.

It’s better to have it and not need it, than to need it and not have it.

engineered WITH INNOVATION. FUELED BY science. We've Done The Science. Now you catch the fish.
Man grabbing bait from tackle box
Frog bait close up
Woman holding bait
Child's hand holding a fish by the mouth
Hand holding Gulp bait packaging
Hand holding bait
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