Fish tested, angler approved
Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
Shrimp - Gulp! Alive!
Looks, feels and smells like live shrimp. Assorted colors to match a variety of...
Gulp! Alive!
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Power Honey Worm
Formulated for trout and panfish. Emulates insect larvae. Great for ice fishing...
PowerBait
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Nightcrawler - Gulp!
Excellent for walleye or bass. Biodegradable. Great on spinners, livebait rigs,...
Gulp!
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Shrimp/Peeler Crab Assortment
Assorted colors to match a variety of fishing conditions. Extremely durable and...
Gulp! Alive!
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Power Jerk Shad
Erratic darting motion imitates struggling baitfish. Lifelike detail with 3D eyes...
PowerBait
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Peeler Crab - Gulp!
Natural presentation in action, scent and taste. Rig it like a live crab.
Gulp!
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Power Leech
Unique living hinge ""wave action"" tail creates lifelike motion. Can be fished...
PowerBait
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Spinner Crawler
The Gulp! Alive! Spinner Crawler is an entirely new soft formula that creates a...
Gulp! Alive!
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Swimming Mullet - Gulp! Alive!
Ideal for all saltwater species. Natural presentation in action, scent and taste...
Gulp! Alive!
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Power Lizard
Realistic shape imitates a salamander. Features multiple leg and tail action. Great...
PowerBait
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Pinched Crawler - Non Floating
One of the most realistic looking shapes ever produced that can be rigged under...
Gulp!
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Pogy - Gulp!
Vibrating tail action. Natural presentation, scent and taste.
Gulp!
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Waxies - Gulp! Alive!
A year-round panfish favorite. Outlasted and outfished live bait in field tests....
Gulp! Alive!
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Power Minnow
Great for jig trailers, spinner rigs or other bottom bouncing rigs. Split tail design...
PowerBait
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Pre-Cut Stripz
Convenient pre-cut strips can be used for tipping jigs and trailers. Imitates cut...
Gulp!
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Power Minnow Grub
Ideal reaction bait for bass, walleye, and other predator species. Pre-rigged and...
PowerBait
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Ripple Mullet - Gulp!
The first Gulp! firetail ever introduced. Proven paddle tail swimming action. Unique...
Gulp!
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Power Nightcrawler
Looks, feels and smells like a live nightcrawler. Great for trolling on spinner...
PowerBait
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Berkley® is a registered trademark of Pure Fishing, Inc.
