Fish tested, angler approved
Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
Mud Minnow/Croaker - Gulp! Alive!
Mimics popular coastal live baitfish. Ideal for all rigging options. Rapid scent...
Gulp! Alive!
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Mullet
Built for perfect finesse vibrating tail action. Weighted for ideal swimming action...
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Killer Crawler - Gulp!
This bait is designed with a hollow core to increased lifelike feel and incredible...
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Leech - Gulp!
Looks, tastes, and feels real. Replaces live leeches for better durability and longer...
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Nightcrawler - Gulp! Alive!
Excellent for walleye or bass. Biodegradable. Great on spinner rigs and weedless...
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Power Claw
Bullet-shaped body designed to “Burn” through grass, wood, and open water just... |
Maggot - Gulp!
Has outfished live bait 2 to 1 in head to head field tests. Biodegradable.
Gulp!
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Peeler Crab - Gulp! Alive!
Natural presentation in action, scent and taste. Rig it like a live crab.
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Power Eggs Floating Magnum
Maximum size floating magnum offers a more natural presentation. Special glitter...
PowerBait
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Power Eggs Floating Magnum - Garlic
Maximum size floating magnum offers a more natural presentation, with new garlic...
PowerBait
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Recharge Liquid
Add ReCharge! to Gulp! & Gulp! Alive! bait to increase effectiveness. Also perfect...
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Mantis Shrimp - Gulp!
The Mantis Shrimp was designed with high action appendages for increased movement...
Gulp!
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Pinched Crawler - Gulp! Alive!
Life like imitation of real nightcrawler that has been pinched off. These baits...
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Mini Earthworm
Better than live!
Gulp!
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Ripple Mullet - Gulp! Alive!
Proven paddle tail swimming action. Unique ribbed shape creates more surface area...
Gulp! Alive!
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Power Floating Trout Worm
Lively action and lifelike presentation. Replicates the trout-attracting movement...
PowerBait
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Minnow - Gulp!
Outfishes and lasts longer than the real thing. Choose from 10 fish-catching colors...
Gulp!
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Power Grub
Smaller profile to stimulate feeding. Popular for all species of fish. A flexible...
PowerBait
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Berkley® is a registered trademark of Pure Fishing, Inc.
