Fish tested, angler approved
Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
Fat Floating Trout Worm - Gulp! Alive!
Shorter and fatter trout worm that can be wacky rigged or used on a traditional...
Gulp! Alive!
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Pit Chunk
Skeet Reese Designed. He took the proven action of the Pit Boss has been incorporated...
Havoc
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Papa Pit Boss
Skeet Reese designed, The Papa Pit Boss™ has the best possible action to get bites...
Havoc
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Trout Dough - Natural Garlic Scent
Smells and fishes like garlic. Fortified with Gulp! flavor bits. 55% greater catch...
PowerBait
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Earthworm
Great for many fish species.
Gulp!
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Fish Fry - Gulp! Alive!
Quivering tail action. More durable, more effective, more convenient and more color...
Gulp! Alive!
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Chigger Chunk
Wide body design specifically tailored for bass jigs of all types and sizes. Claws...
PowerBait
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Rocket Craw
Scott Sugg’s Designed. “Built for speed and stirring up trouble around shallow...
Havoc
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Sick Fish
Skeet Reese designed, The Sick Fish™ is a super realistic looking bait that swims...
Havoc
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Sick Fish Jr.
Skeet Reese designed, The Sick Fish Jr.™ is a super realistic looking bait that...
Havoc
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Trout Dough - Natural Salmon Egg Scent
Smells and fishes like natural salmon eggs. Fortified with Gulp! flavor bits. 55...
PowerBait
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Eel - Gulp!
Ideal replacement for live eels. Scent, flavor, action and appearance imitates live...
Gulp!
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Chigger Craw
The tournament winning Chigger Craw. High action pinchers create more strikes. Designed...
PowerBait
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Slop Craw
Skeet Reese designed, the Slop Craw™ has the best possible action to get bites...
Havoc
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Flats Worm - Gulp! Alive!
Heavy design for flats finesse style fishing, combines worm and spade tail grub...
Gulp! Alive!
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Papa Sick Fish
Skeet Reese designed, The Papa Sick Fish™ is a super realistic looking bait that...
Havoc
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Turbo Dough Trout Bait
Proven 42% stronger than regular trout bait. Great new colors.
PowerBait
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Extruded Bloodworm
No two are alike - just like live. Lifelike look, feel, action, smell and taste...
Gulp!
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Berkley® is a registered trademark of Pure Fishing, Inc.
