Fish tested, angler approved
Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
Beat Shad
Catch the beat and catch a ton of bass with the new Beat Shad. The Beat Shad is...
Havoc
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PowerBait Attractant
Enhances ordinary lures or live bait with PowerBait scent and flavor.
PowerBait
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Glitter Trout Bait
The glitter catches light; and trout. Floating Trout Bait disperses advanced scent...
PowerBait
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Baitfish
Replaces live bait for better durability and longer lasting results. Natural presentation... |
Beetle Critter
Popular shape and swimming design proven to be effective catching crappie and other...
Johnson
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Bottom Hopper
Larry Nixon designed, The Bottom Hopper™ has an enlarged tail and a thin section...
Havoc
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Atomic Dogbone
Shape mimics small aquatic insects. The high action tails entice finicky fish complimented...
PowerBait
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Trout Dip
Enhances and releases the scent to attract more trout. Unique dipping system.
PowerBait
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Catfish Dough
The most effective scent ever developed for catfish. Preformed into optimal nuggets...
Gulp!
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Catfish Chunks
Outperforms natural livers. Catfish can't resist the intense scent dispersion. Durable...
Gulp!
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Belly Strip
Scale pattern. Imitates cut bait. A great bucktail jig trailer. Pennant shape for...
Gulp! Alive!
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Beetle Grub
Popular shape and swimming design proven to be effective catching crappie and other...
Johnson
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Bottom Hopper Jr.
Larry Nixon designed, The Bottom Hopper Jr™ has an enlarged tail and a thin section...
Havoc
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Atomic Fry
Pre-rigged and ready to fish, the Atomic Fry resembles small darting fish fry. Ideal...
PowerBait
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Gulp! Alive! Attractant
Attracts fish with smell. Holds fish with taste. Trigger spray bottle shoots stream...
Gulp! Alive!
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Biodegradable Trout Bait
Moldable and easy to use. Floating formula enhances dispersion of scent and flavor...
PowerBait
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Catfish Shad Guts
Mimics dead Shad entrails. The most potent scent dispersion ever in an artificial...
Gulp!
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Corn - Gulp! Alive!
Resembles real corn. Keeps bait off the bottom and in the strike zone. For optimal...
Gulp! Alive!
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Berkley® is a registered trademark of Pure Fishing, Inc.
