Fish tested, angler approved
Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
Jigging Grub - Gulp!
Proven shape and action works well for all panfish. Great on jigs, dropshots and...
Gulp!
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Minnow Head
Perfect for tipping spoons and jigs. Lifelike gill and eye detail with entrails...
Gulp! Alive!
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Micro Power Wigglers
More effective and easier to use and store than waxworms or larvae.
PowerBait
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Jumbo Leech - Gulp!
Looks, tastes, and feels real. Replaces live leeches for better durability and longer...
Gulp!
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Minnow - PowerBait
Preferred, proven and popular shape. Great for jig trailers, spinner rigs, drop-...
PowerBait
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Mullet
Built for perfect finesse vibrating tail action. Weighted for ideal swimming action...
PowerBait
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Leech - Gulp!
Looks, tastes, and feels real. Replaces live leeches for better durability and longer...
Gulp!
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Nightcrawler - Gulp! Alive!
Excellent for walleye or bass. Biodegradable. Great on spinner rigs and weedless...
Gulp! Alive!
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Power Floating Trout Worm
Lively action and lifelike presentation. Replicates the trout-attracting movement...
PowerBait
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Minnow - Gulp!
Outfishes and lasts longer than the real thing. Choose from 10 fish-catching colors...
Gulp!
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Power Grub
Smaller profile to stimulate feeding. Popular for all species of fish. A flexible...
PowerBait
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Minnow Grub - Gulp!
Natural presentation in action, scent and taste. Lifelike detail. Quivering tail...
Gulp!
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Nightcrawler - Gulp!
Excellent for walleye or bass. Biodegradable. Great on spinners, livebait rigs,...
Gulp!
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Power Jerk Shad
Erratic darting motion imitates struggling baitfish. Lifelike detail with 3D eyes...
PowerBait
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Power Lizard
Realistic shape imitates a salamander. Features multiple leg and tail action. Great...
PowerBait
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Pinched Crawler - Non Floating
One of the most realistic looking shapes ever produced that can be rigged under...
Gulp!
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Power Minnow
Great for jig trailers, spinner rigs or other bottom bouncing rigs. Split tail design...
PowerBait
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Power Nightcrawler
Looks, feels and smells like a live nightcrawler. Great for trolling on spinner...
PowerBait
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Berkley® is a registered trademark of Pure Fishing, Inc.
