Berkley

Fish tested, angler approved

Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.

Filtered By: Bass - Largemouth

Floating Nightcrawler - Gulp!

Lifelike appearance. High buoyancy keeps bait in the strike zone. Great on a spinner...

Gulp!

Proven shape and action works well for all panfish. Great on jigs, dropshots and...

Gulp! Alive!

Assorted colors to match fishing conditions. Outfishes, outlasts live leeches and...

Gulp! Alive!

Excellent for bass or walleye.

Gulp!

Natural presentation in action, scent and taste. Replaces live leeches for better...

Gulp! Alive!

Oversized paddle tail creates unbelievable swimbait action. Hollow body collapses...

PowerBait

Mimics bass forage. Ideal for dropshot, jigging and all rigging options.

Gulp!

A northwest coast favorite for halibut. Tough and durable. Fish at depths up to...

Gulp!

Natural presentation in action, scent and taste. Lifelike detail. Quivering tail...

Gulp! Alive!

Lifelike detail and painting patterns imitate real frogs. Uniquely designed legs...

PowerBait

Natural presentation in action, scent and taste. Lifelike detail. Quivering tail...

Gulp! Alive!

Formulated for trout and panfish. Emulates a juvenile insect life-stage.

PowerBait

Proven shape and action works well for all panfish. Great on jigs, dropshots and...

Gulp!

More effective and easier to use and store than waxworms or larvae.

PowerBait

Looks, tastes, and feels real. Replaces live leeches for better durability and longer...

Gulp!

Preferred, proven and popular shape. Great for jig trailers, spinner rigs, drop-...

PowerBait

Built for perfect finesse vibrating tail action. Weighted for ideal swimming action...

PowerBait

Looks, tastes, and feels real. Replaces live leeches for better durability and longer...

Gulp!

Berkley Fishing

products

Fish tested, angler approved

Floating Nightcrawler - Gulp!

Jigging Grub - Gulp! Alive!

Jumbo Leech/Minnow Assortment

Fry

Leech - Gulp! Alive!

Hollow Belly Swimbait

Goby - Gulp!

Grub - Gulp!

Minnow - Gulp! Alive!

Kicker Frog

Minnow Grub - Gulp! Alive!

Micro Power Nymph

Jigging Grub - Gulp!

Micro Power Wigglers

Jumbo Leech - Gulp!

Minnow - PowerBait

Mullet

Leech - Gulp!

Water Type

Species