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Fish tested, angler approved

Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
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Mud Minnow/Croaker - Gulp!

Mud Minnow/Croaker - Gulp!

Mimics popular coastal live baitfish. Ideal for all rigging options. Rapid scent...

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Shrimp - Gulp! Alive!

Shrimp - Gulp! Alive!

Looks, feels and smells like live shrimp. Assorted colors to match a variety of...

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Shrimp/Peeler Crab Assortment

Shrimp/Peeler Crab Assortment

Assorted colors to match a variety of fishing conditions. Extremely durable and...

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Power Jerk Shad

Power Jerk Shad

Erratic darting motion imitates struggling baitfish. Lifelike detail with 3D eyes...

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Peeler Crab - Gulp!

Peeler Crab - Gulp!

Natural presentation in action, scent and taste. Rig it like a live crab.

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Power Leech

Power Leech

Unique living hinge ""wave action"" tail creates lifelike motion. Can be fished...

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Swimming Mullet - Gulp! Alive!

Swimming Mullet - Gulp! Alive!

Ideal for all saltwater species. Natural presentation in action, scent and taste...

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Power Lizard

Power Lizard

Realistic shape imitates a salamander. Features multiple leg and tail action. Great...

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Pogy - Gulp!

Pogy - Gulp!

Vibrating tail action. Natural presentation, scent and taste.

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Power Minnow

Power Minnow

Great for jig trailers, spinner rigs or other bottom bouncing rigs. Split tail design...

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Pre-Cut Stripz

Pre-Cut Stripz

Convenient pre-cut strips can be used for tipping jigs and trailers. Imitates cut...

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Ripple Mullet - Gulp!

Ripple Mullet - Gulp!

The first Gulp! firetail ever introduced. Proven paddle tail swimming action. Unique...

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Power Nightcrawler

Power Nightcrawler

Looks, feels and smells like a live nightcrawler. Great for trolling on spinner...

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Power Shaky Worm

Power Shaky Worm

Flat bottom for gliding action. Ideal for jig heads, Carolina rigging and wacky...

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Sand Crab Flea

Sand Crab Flea

Looks, feels and smells like live sand crabs/fleas. Match-the-hatch colors.

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Sand Eel

Sand Eel

Looks, feels and smells like live sand eels. Rig it like a live sand eel.

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Power Worm

Power Worm

Ribbontail design swims naturally on the fall with twitches and short hops. Soft...

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Sandworm - Gulp!

Sandworm - Gulp!

Assorted colors to meet your fishing needs. Looks and feels like natural sandworms...

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