Fish tested, angler approved
Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
PowerBait Attractant
Enhances ordinary lures or live bait with PowerBait scent and flavor.
PowerBait
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Gulp! Alive! Attractant
Attracts fish with smell. Holds fish with taste. Trigger spray bottle shoots stream...
Gulp! Alive!
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Cricket - Gulp! Alive!
Lifelike detail mimics natural prey. More durable and easier to care for than live...
Gulp! Alive!
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Cricket - Gulp!
Lifelike detail mimics natural prey. More durable and easier to care for than live...
Gulp!
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Fish Fry - Gulp! Alive!
Quivering tail action. More durable, more effective, more convenient and more color...
Gulp! Alive!
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Chigger Craw
The tournament winning Chigger Craw. High action pinchers create more strikes. Designed...
PowerBait
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Fish Fry - Gulp!
Tail designed for nonstop fish enticing action. Choose a color to ""match the hatch...
Gulp!
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Eel - PowerBait
Pre-rigged with two extra-sharp black nickel hooks perfectly placed. Rig on a sinker...
PowerBait
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Floating Minnow
Floating for more lifelike swimming action. Keeps the bait off the bottom and in...
Gulp!
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Jigging Grub - Gulp! Alive!
Proven shape and action works well for all panfish. Great on jigs, dropshots and...
Gulp! Alive!
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Minnow - Gulp! Alive!
Natural presentation in action, scent and taste. Lifelike detail. Quivering tail...
Gulp! Alive!
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Micro Power Nymph
Formulated for trout and panfish. Emulates a juvenile insect life-stage.
PowerBait
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Jigging Grub - Gulp!
Proven shape and action works well for all panfish. Great on jigs, dropshots and...
Gulp!
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Micro Power Wigglers
More effective and easier to use and store than waxworms or larvae.
PowerBait
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Minnow - PowerBait
Preferred, proven and popular shape. Great for jig trailers, spinner rigs, drop-...
PowerBait
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Minnow - Gulp!
Outfishes and lasts longer than the real thing. Choose from 10 fish-catching colors...
Gulp!
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Power Worm
Ribbontail design swims naturally on the fall with twitches and short hops. Soft...
PowerBait
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Pre-Rigged Atomic Teaser
Ideal for trout, panfish or crappie. Cut tentacles and trout worm provide subtle...
PowerBait
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Water Type
- Freshwater
- Saltwater
- (-) Ice Fishing
Species
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Berkley® is a registered trademark of Pure Fishing, Inc.
