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Fish tested, angler approved

Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
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Beat Shad

Beat Shad

Catch the beat and catch a ton of bass with the new Beat Shad. The Beat Shad is...

Havoc
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PowerBait Attractant

PowerBait Attractant

Enhances ordinary lures or live bait with PowerBait scent and flavor.

PowerBait
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Glitter Trout Bait

Glitter Trout Bait

The glitter catches light; and trout. Floating Trout Bait disperses advanced scent...

PowerBait
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Beetle Critter

Beetle Critter

Popular shape and swimming design proven to be effective catching crappie and other...

Johnson
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Bottom Hopper

Bottom Hopper

Larry Nixon designed, The Bottom Hopper™ has an enlarged tail and a thin section...

Havoc
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Trout Dip

Trout Dip

Enhances and releases the scent to attract more trout. Unique dipping system.

PowerBait
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Catfish Dough

Catfish Dough

The most effective scent ever developed for catfish. Preformed into optimal nuggets...

Gulp!
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Catfish Chunks

Catfish Chunks

Outperforms natural livers. Catfish can't resist the intense scent dispersion. Durable...

Gulp!
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Beetle Grub

Beetle Grub

Popular shape and swimming design proven to be effective catching crappie and other...

Johnson
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Bottom Hopper Jr.

Bottom Hopper Jr.

Larry Nixon designed, The Bottom Hopper Jr™ has an enlarged tail and a thin section...

Havoc
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Atomic Fry

Atomic Fry

Pre-rigged and ready to fish, the Atomic Fry resembles small darting fish fry. Ideal...

PowerBait
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Gulp! Alive! Attractant

Gulp! Alive! Attractant

Attracts fish with smell. Holds fish with taste. Trigger spray bottle shoots stream...

Gulp! Alive!
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Biodegradable Trout Bait

Biodegradable Trout Bait

Moldable and easy to use. Floating formula enhances dispersion of scent and flavor...

PowerBait
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Catfish Shad Guts

Catfish Shad Guts

Mimics dead Shad entrails. The most potent scent dispersion ever in an artificial...

Gulp!
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Corn - Gulp! Alive!

Corn - Gulp! Alive!

Resembles real corn. Keeps bait off the bottom and in the strike zone. For optimal...

Gulp! Alive!
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Beetle Shad

Beetle Shad

Popular shape and swimming design proven to be effective catching crappie and other...

Johnson
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Craw Fatty

Craw Fatty

Bobby Lane designed, The Craw Fatty™ has bigger ribs and a wider body for increased...

Havoc
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Atomic Mite

Atomic Mite

Pre-rigged and ready to fish, the Atomic Mite resembles abundant zooplankton forage...

PowerBait
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