Fish tested, angler approved
Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
PowerBait Attractant
Enhances ordinary lures or live bait with PowerBait scent and flavor.
PowerBait
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Atomic Fry
Pre-rigged and ready to fish, the Atomic Fry resembles small darting fish fry. Ideal...
PowerBait
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Gulp! Alive! Attractant
Attracts fish with smell. Holds fish with taste. Trigger spray bottle shoots stream...
Gulp! Alive!
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Corn - Gulp! Alive!
Resembles real corn. Keeps bait off the bottom and in the strike zone. For optimal...
Gulp! Alive!
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Atomic Mite
Pre-rigged and ready to fish, the Atomic Mite resembles abundant zooplankton forage...
PowerBait
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Corn - Gulp!
Outfishes real corn. Biodegradable. 1/4” size.
Gulp!
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Beetle Tube
The most popular soft bait shape for catching crappie and other panfish. Soft, yet...
Johnson
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Atomic Pulse Tube
Ribbed design allows for 3x more scent dispersion than a normal tube and easy hook...
PowerBait
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Crappie Nibbles
Disperse a scent cloud that crappies can't resist. Natural live bait taste.
Gulp!
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Cricket - Gulp! Alive!
Lifelike detail mimics natural prey. More durable and easier to care for than live...
Gulp! Alive!
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Biodegradable Crappie Nibbles
Makes any crappie presentation more effective. Dissolves slowly in water, dispersing...
PowerBait
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Cricket - Gulp!
Lifelike detail mimics natural prey. More durable and easier to care for than live...
Gulp!
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Bungee Leech
Designed to look and taste like a live leech. Lifelike curling action - the tail...
PowerBait
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Earthworm
Great for many fish species.
Gulp!
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Fish Fry - Gulp! Alive!
Quivering tail action. More durable, more effective, more convenient and more color...
Gulp! Alive!
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Chigger Craw
The tournament winning Chigger Craw. High action pinchers create more strikes. Designed...
PowerBait
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Floating Corn
Resembles real corn. Keeps bait off the bottom and in the strike zone. For optimal...
Gulp! Alive!
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Chigger Toad
PowerBait Chigger Toad's buzzing legs are designed by pros for maximum topwater...
PowerBait
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Water Type
- (-) Freshwater
- Saltwater
- Ice Fishing
Species
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Berkley® is a registered trademark of Pure Fishing, Inc.
