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Fish tested, angler approved

Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
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Ripple Mullet - Gulp!

Ripple Mullet - Gulp!

The first Gulp! firetail ever introduced. Proven paddle tail swimming action. Unique...

Gulp!
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Power Nightcrawler

Power Nightcrawler

Looks, feels and smells like a live nightcrawler. Great for trolling on spinner...

PowerBait
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Power Worm

Power Worm

Ribbontail design swims naturally on the fall with twitches and short hops. Soft...

PowerBait
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Sinking Minnow

Sinking Minnow

Designed to target fish suspending or holding in vertical cover. Perfect for working...

Gulp!
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Ribbontail Grub

Ribbontail Grub

Great for walleye and panfish. Slim ribbon tail for increased swim action. Smaller...

PowerBait
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Ripple Shad

Ripple Shad

Unique segmented body for more vibration and swimming action. More surface for great...

PowerBait
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Sparkle Dropshot Power Bass Minnow

Sparkle Dropshot Power Bass Minnow

Creates harmonic vibration that draws active fish. Emulates the movement of small...

PowerBait
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Split Belly Swimbait

Split Belly Swimbait

Split Belly collapses to allow a wider hook gap for instant hook set. Swim action...

PowerBait
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