Fish tested, angler approved

Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.

PowerBait Attractant

PowerBait Attractant

Enhances ordinary lures or live bait with PowerBait scent and flavor.

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Gulp! Alive! Attractant

Gulp! Alive! Attractant

Attracts fish with smell. Holds fish with taste. Trigger spray bottle shoots stream...

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Earthworm

Earthworm

Great for many fish species.

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Fish Fry - Gulp! Alive!

Fish Fry - Gulp! Alive!

Quivering tail action. More durable, more effective, more convenient and more color...

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Chigger Craw

Chigger Craw

The tournament winning Chigger Craw. High action pinchers create more strikes. Designed...

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Chigger Toad

Chigger Toad

PowerBait Chigger Toad's buzzing legs are designed by pros for maximum topwater...

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Extruded Nightcrawler

Extruded Nightcrawler

Lifelike taste and texture. More durable and convenient than livebait.

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Fish Fry - Gulp!

Fish Fry - Gulp!

Tail designed for nonstop fish enticing action. Choose a color to ""match the hatch...

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Double Tail Grub

Double Tail Grub

Ideal jig trailers for finesse fishing on slow moving jigs. The double tails are...

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Power Worm

Power Worm

Ribbontail design swims naturally on the fall with twitches and short hops. Soft...

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Rattle Shrimp

Rattle Shrimp

Lifelike look, feel and action. Weighted for optimal action on every cast. Smells...

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Ribbontail Grub

Ribbontail Grub

Great for walleye and panfish. Slim ribbon tail for increased swim action. Smaller...

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Ripple Shad

Ripple Shad

Unique segmented body for more vibration and swimming action. More surface for great...

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Split Belly Swimbait

Split Belly Swimbait

Split Belly collapses to allow a wider hook gap for instant hook set. Swim action...

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