- Soft Bait
- Havoc
- PowerBait
- Gulp!
- Gulp! Alive!
- Angle Worm
- Belly Strip
- Corn - Gulp! Alive!
- Crawler - Gulp! Alive!
- Crazy Legs Jerk Shad
- Cricket - Gulp! Alive!
- Eel - Gulp! Alive!
- Fat Bottom Shad - Gulp! Alive!
- Fat Floating Trout Worm - Gulp! Alive!
- Fish Fry - Gulp! Alive!
- Flats Worm - Gulp! Alive!
- Floating Corn
- Floating Corn - Garlic Infused
- Floating Jumbo Leech - Gulp! Alive!
- Floating Nightcrawler - Gulp! Alive!
- Floating Pinched Crawler
- Floating Pinched Crawler - Garlic Infused
- Floating Salmon Eggs - Garlic Infused
- Floating Salmon Eggs - Gulp! Alive!
- Ghost Shrimp Assortment
- Hellgramite - Gulp! Alive!
- Jerk Shad - Gulp! Alive!
- Jigging Grub - Gulp! Alive!
- Jumbo Leech/Minnow Assortment
- Killer Crawler - Gulp! Alive!
- Leech - Gulp! Alive!
- Maggot - Gulp! Alive!
- Mantis Shrimp - Gulp! Alive!
- Minnow - Gulp! Alive!
- Minnow Grub - Gulp! Alive!
- Minnow Head
- Molded Bloodworm - Gulp! Alive!
- Mud Minnow/Croaker - Gulp! Alive!
- Nightcrawler - Gulp! Alive!
- Peeler Crab - Gulp! Alive!
- Recharge Liquid
- Pinched Crawler - Gulp! Alive!
- Ripple Mullet - Gulp! Alive!
- Ripple Shad - Gulp! Alive!
- Sandworm - Gulp! Alive!
- Shrimp - Gulp! Alive!
- Shrimp/Peeler Crab Assortment
- Spinner Crawler
- Swimming Mullet - Gulp! Alive!
- Waxies - Gulp! Alive!
- Johnson
- Dough Baits
- Attractants and Dips
- Hard Bait
- Line
- Terminal Tackle
- Rods and Combos
- Reels
- Tools and Equipment
- Promotions
Fish tested, angler approved
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Gulp! Alive!
Gulp! Alive! is the next generation in Gulp! technology. To fish it looks alive, feels alive and tastes alive! Gulp! Alive! baits are natural shapes, and used bait may be returned to the bucket for recharging. Larger, longer Gulp! shapes are now available in Gulp! Alive! in wide-mouth, tip-resistant oval buckets.
Ghost Shrimp Assortment
Lifelike detail imitates natural prey. Assorted colors to match a variety of fishing...
Gulp! Alive!
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Hellgramite - Gulp! Alive!
Lifelike detail imitates natural prey. Great for multiple rigging options.
Gulp! Alive!
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Jerk Shad - Gulp! Alive!
Erratic darting motion imitates a struggling baitfish. Designed to target fish suspended...
Gulp! Alive!
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Jigging Grub - Gulp! Alive!
Proven shape and action works well for all panfish. Great on jigs, dropshots and...
Gulp! Alive!
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Jumbo Leech/Minnow Assortment
Assorted colors to match fishing conditions. Outfishes, outlasts live leeches and...
Gulp! Alive!
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Killer Crawler - Gulp! Alive!
This bait is designed with a hollow core to increased lifelike feel and incredible...
Gulp! Alive!
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Leech - Gulp! Alive!
Natural presentation in action, scent and taste. Replaces live leeches for better...
Gulp! Alive!
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Maggot - Gulp! Alive!
Has outfished live bait 2 to 1 in head to head field tests. Biodegradable.
Gulp! Alive!
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Mantis Shrimp - Gulp! Alive!
The Mantis Shrimp was designed with high action appendages for increased movement...
Gulp! Alive!
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Minnow - Gulp! Alive!
Natural presentation in action, scent and taste. Lifelike detail. Quivering tail...
Gulp! Alive!
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Minnow Grub - Gulp! Alive!
Natural presentation in action, scent and taste. Lifelike detail. Quivering tail...
Gulp! Alive!
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Minnow Head
Perfect for tipping spoons and jigs. Lifelike gill and eye detail with entrails...
Gulp! Alive!
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Molded Bloodworm - Gulp! Alive!
Lifelike look, feel, action, smell and taste of a live bloodworm with less mess...
Gulp! Alive!
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Mud Minnow/Croaker - Gulp! Alive!
Mimics popular coastal live baitfish. Ideal for all rigging options. Rapid scent...
Gulp! Alive!
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Nightcrawler - Gulp! Alive!
Excellent for walleye or bass. Biodegradable. Great on spinner rigs and weedless...
Gulp! Alive!
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Peeler Crab - Gulp! Alive!
Natural presentation in action, scent and taste. Rig it like a live crab.
Gulp! Alive!
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Recharge Liquid
Add ReCharge! to Gulp! & Gulp! Alive! bait to increase effectiveness. Also perfect...
Gulp! Alive!
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Pinched Crawler - Gulp! Alive!
Life like imitation of real nightcrawler that has been pinched off. These baits...
Gulp! Alive!
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Berkley® is a registered trademark of Pure Fishing, Inc.
