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Fish tested, angler approved

Gulp! Alive!

Gulp! Alive! is the next generation in Gulp! technology. To fish it looks alive, feels alive and tastes alive! Gulp! Alive! baits are natural shapes, and used bait may be returned to the bucket for recharging. Larger, longer Gulp! shapes are now available in Gulp! Alive! in wide-mouth, tip-resistant oval buckets.
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Corn - Gulp! Alive!

Corn - Gulp! Alive!

Resembles real corn. Keeps bait off the bottom and in the strike zone. For optimal...

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Crawler - Gulp! Alive!

Crawler - Gulp! Alive!

Rig and fish like any live nightcrawler. Perfect for jig or drop shot. More colors...

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Crazy Legs Jerk Shad

Crazy Legs Jerk Shad

One-of-a-kind jerk shad action. Excites even the most neutral bass.

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Cricket - Gulp! Alive!

Cricket - Gulp! Alive!

Lifelike detail mimics natural prey. More durable and easier to care for than live...

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Fat Bottom Shad - Gulp! Alive!

Fat Bottom Shad - Gulp! Alive!

Mini paddle tail is always quivering, destined to be a walleye favorite. Excellent...

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Fat Floating Trout Worm - Gulp! Alive!

Fat Floating Trout Worm - Gulp! Alive!

Shorter and fatter trout worm that can be wacky rigged or used on a traditional...

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Fish Fry - Gulp! Alive!

Fish Fry - Gulp! Alive!

Quivering tail action. More durable, more effective, more convenient and more color...

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Floating Corn

Floating Corn

Resembles real corn. Keeps bait off the bottom and in the strike zone. For optimal...

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Floating Corn - Garlic Infused

Floating Corn - Garlic Infused

Resembles real corn with the added benefit of Garlic scent. The garlic infused corn...

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Floating Jumbo Leech - Gulp! Alive!

Floating Jumbo Leech - Gulp! Alive!

Floating formula adds buoyancy to its natural presentation in action, scent and...

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Floating Nightcrawler - Gulp! Alive!

Floating Nightcrawler - Gulp! Alive!

Lifelike appearance. High buoyancy keeps bait in the strike zone. Great on a spinner...

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Floating Pinched Crawler

Floating Pinched Crawler

Life like imitation of real nightcrawler that has been pinched off. These baits...

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Floating Pinched Crawler - Garlic Infused

Floating Pinched Crawler - Garlic Infused

Life like imitation of real nightcrawler that has been pinched off with the added...

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Floating Salmon Eggs - Garlic Infused

Floating Salmon Eggs - Garlic Infused

Resembles real Salmon eggs with the added benefit of Garlic scent. The garlic infused...

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Floating Salmon Eggs - Gulp! Alive!

Floating Salmon Eggs - Gulp! Alive!

Resembles real Salmon eggs. Keeps bait off the bottom and in the strike zone. For...

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Jigging Grub - Gulp! Alive!

Jigging Grub - Gulp! Alive!

Proven shape and action works well for all panfish. Great on jigs, dropshots and...

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Jumbo Leech/Minnow Assortment

Jumbo Leech/Minnow Assortment

Assorted colors to match fishing conditions. Outfishes, outlasts live leeches and...

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Leech - Gulp! Alive!

Leech - Gulp! Alive!

Natural presentation in action, scent and taste. Replaces live leeches for better...

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