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Soft Bait

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Keeping Waters Fishable

Forging worldwide conservation of fishable waters for everyone now and for all the generations to come

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Fish Tested, Angler Approved

Soft Bait

Berkley scientists have spent years developing and improving the most revolutionary artificial bait ever produced. Using a patented scientific process each bait is formulated with the most advanced scent and flavor on the market. Our scientists work with the world’s top fishing professionals to design and field test our products to make sure that every Berkley soft bait is Fish Tested and Angler Approved. As a result Berkley soft bait is being used by more anglers every day to prove - with Berkley bait Fish Bite and Won’t Let Go!

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Angle Worm

Ideal for panfish and trout....

Gulp! Alive!

Atomic Tube

Ideal for trout, panfish or crappie. Cut tentacles provide subtle fish...

PowerBait

Baitfish

Replaces live bait for better durability and longer lasting results. Natural...

Gulp!

Bat Wing Frog

Innovative leg design provides lots of action on the top or...

Gulp!

Beetle Critter

Popular shape and swimming design proven to be effective catching crappie...

Johnson

Beetle Grub

Popular shape and swimming design proven to be effective catching crappie...

Johnson

Beetle Shad

Popular shape and swimming design proven to be effective catching crappie...

Johnson

Beetle Tube

The most popular soft bait shape for catching crappie and other...

Johnson

Beetle Tube Kit

Kit includes the most popular colors. Great for a day or...

Johnson

Belly Strip

Scale pattern. Imitates cut bait. A great bucktail jig trailer. Pennant...

Gulp! Alive!

Bio-Dip

Customize the color or Gulp!, Gulp! Alive! or even live bait....

Attractants & Dips

Biodegradable Crappie Nibbles

Makes any crappie presentation more effective. Dissolves slowly in water, dispersing...

PowerBait

Biodegradable Power Nuggets

Convenient preformed nuggets are easy to rig with little or no...

PowerBait

Biodegradable Trout Bait

Moldable and easy to use. Floating formula enhances dispersion of scent...

Dough Baits

Biodegradable Trout Nibbles

Long-lasting nibbles stay on the hook even in swift current. Easy...

PowerBait

Bladedancer

Five actions in one lure - swim it, pause it, jig...

PowerBait

Bungee Leech

Designed to look and taste like a live leech. Lifelike curling...

PowerBait

Catfish Bait Chunks

Catfish respond 3 times faster to PowerBait than other dough baits....

PowerBait