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At Berkley, we’ve always prided ourselves on being a progressive company utilizing science and technology to create the best performing products available. Our company goals remain surprisingly simple – to make fishing fun and help anglers everywhere to CATCH MORE FISH!
Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
Berkley offers an all-star lineup of spoons, spinners, jigs and lures for your freshwater or saltwater needs.
Every inch of every spool of Berkley line is made under our strict quality control measures to assure the finest quality and best performance. And the innovations never stop. Our scientists are constantly developing new line formulas and pushing the technological envelop to bring you the very best fishing lines made. Our professional anglers are testing those new products in the field under the toughest conditions, and most importantly, anglers like you continue to offer feedback on what you need to give you that extra edge. That's how and why we develop the world's very best fishing lines. At Berkley, our passion is to help you CATCH MORE FISH.
When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley and 7Strand components are guaranteed to handle the toughest tests, from freshwater muskies to saltwater marlin.
Berkley rods and combos are custom designed to help you catch more fish. The combination of technology and professional insight allow Berkley to deliver rods that meet the needs of today's angler and the professional guide. Whether you are looking for a rod with great action for a specific technique or strength enough for powerful hook-sets, Berkley has you covered.
Since 1949, Johnson® has been creating durable and innovative spincast reels with the angler in mind.
Tools to help mange your line, bait, catch, rods, and anything else you need to catch and clean fish!