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Dedicated to the future of fishing

Berkley Conservation Institute

The Berkley Conservation Institute (BCI) is part of Pure Fishing, which is part of Jarden Corporation. BCI was developed to support conservation and angler recruitment efforts. We cooperate with fishing groups, conservation organizations, customers and other industry partners to protect our fishable waters. We collaborate to enhance populations of important sport fish and to introduce the next generation to the delight of angling….and to teach them to lead the fight for conservation. We are advised by a Conservation Leaders Advisory Team of Ken Haddad, Dr. Ian Cowx, Noreen Clough, Dr. Bill Taylor and John Doerr. This passion for stewardship has been a foundation of our company for over 70 years.


"You cannot escape the responsibility of tomorrow by evading it today."
Abraham Lincoln

Our Vision

Working with conservation partners to use science, technology and communication to protect and restore fishable waters and fish populations for our children's future. "Dedicated to the Future of Fishing"

Our Initiatives

Conservation News

Feature Story:


Fisheries Leaders Join BCI Advisory Team

Berkley Conservation Institute

Mr. Ken Haddad and Dr. Ian Cowx have joined the Berkley Conservation Institute’s (BCI) Conservation Leaders Advisory Team (CLAT). These highly respected fishery scientists join Dr. Bill Taylor of Michigan State University and Noreen Clough of BASS as advisors on strategy and emerging conservation issues. They work closely with Jim Martin, conservation director for the BCI and with John Doerr, CEO of Pure Fishing.

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