BLACK FRIDAY DEALS
UP TO 50% OFF
Kick off Black Friday with up to 50% off select bait, line & tackle. Hurry - these deals won't last long.
Perfect Gifts at Every Price Point
Bestseller
Whatever You’re Chasing, Berkley Has the Bait.
SHOP BY species
Bass
For the angler who lives for that topwater strike.
trout
Perfect for cold-water mornings and mountain streams.
walleye
Precision baits and proven rigs engineered to outsmart walleye in any water.
saltwater
Salt, surf, and strength... built to perform in the elements.
Engineered by Type. Proven on the Water.
Shop By Category
The Year’s Must-Have Baits
20% Off Best Sellers
Bestseller
FREE BEANIE WITH $50+
Kick off Black Friday with a free beanie on orders $75+. Limited Offer - While Supplies Last.
TOP GIFT PICKS
The best gifts don’t need to be wrapped. Give anglers the essentials they’ll actually use - pre-made kits, strong line, reliable tools, and Berkley style built for the season.
It’s better to have it and not need it, than to need it and not have it.
gift-ready Kits
APPAREL
LINE
Bestseller
Tools & Accessories
Can't decide on the perfect gift?
Innovation Never Rests
The Newest Creations
