Decorative fishing lure ornament on a Christmas tree with blurred lights in the background.

BLACK FRIDAY DEALS

UP TO 50% OFF

Kick off Black Friday with up to 50% off select bait, line & tackle. Hurry - these deals won't last long.

Dark gray beanie with 'Berkley' logo on a red background

FREE BEANIE WITH $50+

Kick off Black Friday with a free beanie on orders $75+. Limited Offer - While Supplies Last.

TOP GIFT PICKS

The best gifts don’t need to be wrapped. Give anglers the essentials they’ll actually use - pre-made kits, strong line, reliable tools, and Berkley style built for the season.

It’s better to have it and not need it, than to need it and not have it.

Can't decide on the perfect gift?

Red background with repeated 'Berkley' logo
engineered WITH INNOVATION. FUELED BY science. We've Done The Science. Now you catch the fish.
Man grabbing bait from tackle box
Frog bait close up
Woman holding bait
Child's hand holding a fish by the mouth
Hand holding Gulp bait packaging
Hand holding bait
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