Home of Berkley®'s renowned Gulp Dough. Our dough baits are not just any ordinary fishing baits. They are the result of scientific formulation and perfection over 30 years. Shop our range of nuggets, nibbles, and traditional dough.  

Our Dough is designed to mimic natural food sources, making it irresistible to a wide variety of fish species. The secret lies in our unique formula that makes fish hold on 18 times longer, giving you the time and confidence to feel more bites and set more hooks.